Marketing & Sales

Marketing
Careers in advertising, sales, public relations, and market research.

Marketing & Sales

The Marketing & Sales Career Cluster focuses on promoting products, understanding consumer needs, engaging with communities, and driving sales. It integrates digital marketing, data analysis, brand promotion, customer relationship management, strategic communications, human-centered design, and retail strategies to build strong customer connections and support business growth. This Cluster is essential in all industries for creating value, effectively reaching and engaging target audiences, and achieving commercial success in a competitive marketplace

8 Affiliate Marketing Jobs You Can Do—Without Being an Influencer

If you use social media, you’re probably already part of the affiliate marketing world—on the consumer side, at least. You’ve likely clicked on a link shared by your favorite influencer to buy a product they recommended. Chances are, they earned …

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How to Break Into Marketing: 40+ Resources for Starting & Advancing Your Career

Discover how to kickstart or advance your marketing career with expert-recommended resources, including books, blogs, podcasts, and job boards. This guide offers actionable tips and tools to build skills, stay on top of trends, and land your dream marketing job. …

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LinkedIn Learning Courses

Guy Kawasaki on How to Rock Social Media

Taught by Guy Kawasaki
Entrepreneur and social media expert Guy Kawasaki—who has 1.4 million Twitter followers and more than a quarter million likes on…

Business Analytics: Marketing Data

Taught by Nichelle Halstrom
How can you turn marketing data into meaningful insights that drive smarter business decisions and long-term success? In this course,…

Measure Sales Force Effectiveness

Taught by Drew Boyd
If you don’t measure the right things at the right times, you’ll miss big opportunities to improve your sales team’s…

Advertising Foundations

Taught by Jane Barratt
Learn the fundamentals of effective advertising and marketing communications. Former NYC ad executive Jane Barratt provides an overview of the…

Graphic Design: Small Business Identity Redesign

Taught by John McWade
Your client needs new branding. The current design is no longer relevant, accurate, or even consistent. Where to start? In…

Creating Your Personal Brand

Taught by Lida Citroën
Your personal brand is your reputation and legacy. A strong personal brand can lead to job and career opportunities. A…

Brand and Marketing Integration

Taught by Dina Shapiro
When the concept of marketing integration comes up, many people automatically think about external customer marketing; however, external approaches—advertising, social…

Getting Your Ideas Approved

Taught by Mike Figliuolo
Pitching a big idea can be a daunting prospect if you’re unsure where to start. Gathering data and presenting facts…

Designing a Business Card

Taught by Nigel French
Learn how to design a business card. In this course, designer Nigel French covers all aspects of the design process—from…

The Science of Sales

Taught by Jeff Bloomfield
Trust lies at the foundation of all sales. In this course, former Genentech senior leader and Braintrust founder Jeff Bloomfield…

Sales Foundations

Taught by Jeff Bloomfield
What makes someone effective at sales? A genuine desire to help others solve problems. In this course, former Genentech senior…

Creating Marketing Assets with Generative AI Case Study

Use ChatGPT and DALL-E 3 to create various forms of marketing assets from product descriptions to company logos. About this…

Crisis Communication

Taught by Laura Bergells
Every organization needs to plan how to communicate internally and externally in the event of a crisis. In this course,…

Creating a PSA Commercial

Taught by Richard Harrington
Take a look behind the scenes at the production of a real-world television commercial. Learn what it takes to plan,…

Creating a Short Film: 13 Marketing Your Film

Taught by Chad Perkins
Short films are often used to practice filmmaking skills inexpensively, get experience working with a cast and crew, showcase filmmaking…

Jonah Berger on Viral Marketing

Taught by Jonah Berger
Why do some ideas spread while others fade away? Jonah Berger, PhD, professor of marketing at the Wharton School and…

Learning to Write Marketing Copy

Taught by Ian Lurie
Copy is the heart and soul of almost every marketing endeavor. Get a great foundation for all your campaigns with…

Yo Santosa, Branding Expert

Taught by Yolanda Santosa
Yo Santosa took a big leap when she decided to quit her job as a motion graphics artist. But her…

Web Motion: Create an Animated Banner Ad

Taught by Tom Green
Learn to create a simple web banner with motion and interactivity. This installment of Web Motion for Beginners shows you…

Creative Inspirations: Harry Marks, Broadcast Designer

Taught by Harry Marks
Harry Marks is considered by many to be the godfather of broadcast design. More than any other individual, he changed…
View All Classes

Labor Market InsightsIn partnership withLightcast logo

Are you looking to use real-time job market data to make informed decisions about your future career path, explore relevant salary data, or identify the skills you need to build or market to get your next role? Use the following tool to explore your options.

There are two ways to navigate this tool:

  1. Keyword Search: Search for the title of the job you’re looking to pursue or skills you may have that are relevant to a particular career path.
  2. Narrow Down by Industry + Occupation: If you have a general sense of the industry you’d like to pursue, you can narrow down the occupations within a given industry to help you decide.

Type in a keyword to select a relevant occupation. (If you'd like to see data for a specific location only, filter by state.)

Career Resources

View All Resources

Skill Building Courses

Creating Marketing Assets with Generative AI Case Study

Use ChatGPT and DALL-E 3 to create various forms of marketing assets from product descriptions to company logos. About this…

Learn How to Use AI for Marketing

This course breaks down how to use generative AI for marketing. You’ll learn how to use ChatGPT and Midjourney for…
View All Classes

LinkedIn Learning

The Science of Sales

Taught by Jeff Bloomfield
Trust lies at the foundation of all sales. In this course, former Genentech senior leader and Braintrust founder Jeff Bloomfield…

Business Analytics: Marketing Data

Taught by Nichelle Halstrom
How can you turn marketing data into meaningful insights that drive smarter business decisions and long-term success? In this course,…

Neil Blumenthal on Branding

Taught by Neil Blumenthal
Think about your favorite brand. What’s their story? What do they do? What do they stand for? In six short…

Sales Negotiation

Taught by Lisa Earle McLeod
Bestselling author and sales coach Lisa Earle McLeod has helped companies like Google and Roche build passionate, purpose-driven sales organizations.…

Measure Sales Force Effectiveness

Taught by Drew Boyd
If you don’t measure the right things at the right times, you’ll miss big opportunities to improve your sales team’s…

Advertising Foundations

Taught by Jane Barratt
Learn the fundamentals of effective advertising and marketing communications. Former NYC ad executive Jane Barratt provides an overview of the…

Graphic Design: Small Business Identity Redesign

Taught by John McWade
Your client needs new branding. The current design is no longer relevant, accurate, or even consistent. Where to start? In…

Creating Your Personal Brand

Taught by Lida Citroën
Your personal brand is your reputation and legacy. A strong personal brand can lead to job and career opportunities. A…

Brand and Marketing Integration

Taught by Dina Shapiro
When the concept of marketing integration comes up, many people automatically think about external customer marketing; however, external approaches—advertising, social…

Getting Your Ideas Approved

Taught by Mike Figliuolo
Pitching a big idea can be a daunting prospect if you’re unsure where to start. Gathering data and presenting facts…

Designing a Business Card

Taught by Nigel French
Learn how to design a business card. In this course, designer Nigel French covers all aspects of the design process—from…

Creative Inspirations: Harry Marks, Broadcast Designer

Taught by Harry Marks
Harry Marks is considered by many to be the godfather of broadcast design. More than any other individual, he changed…

Sales Foundations

Taught by Jeff Bloomfield
What makes someone effective at sales? A genuine desire to help others solve problems. In this course, former Genentech senior…

Guy Kawasaki on How to Rock Social Media

Taught by Guy Kawasaki
Entrepreneur and social media expert Guy Kawasaki—who has 1.4 million Twitter followers and more than a quarter million likes on…

Crisis Communication

Taught by Laura Bergells
Every organization needs to plan how to communicate internally and externally in the event of a crisis. In this course,…

Creating a PSA Commercial

Taught by Richard Harrington
Take a look behind the scenes at the production of a real-world television commercial. Learn what it takes to plan,…

Creating a Short Film: 13 Marketing Your Film

Taught by Chad Perkins
Short films are often used to practice filmmaking skills inexpensively, get experience working with a cast and crew, showcase filmmaking…

Jonah Berger on Viral Marketing

Taught by Jonah Berger
Why do some ideas spread while others fade away? Jonah Berger, PhD, professor of marketing at the Wharton School and…

Learning to Write Marketing Copy

Taught by Ian Lurie
Copy is the heart and soul of almost every marketing endeavor. Get a great foundation for all your campaigns with…

Yo Santosa, Branding Expert

Taught by Yolanda Santosa
Yo Santosa took a big leap when she decided to quit her job as a motion graphics artist. But her…
View All Classes

Contact & Location

Phone
(713) 313-7541
Email
placementservices@tsu.edu
Website
http://cpc.tsu.edu
Address

Ernest S. Sterling Student Life Center – The Hub of TSU Life (2nd floor)
3100 Cleburne Street
Houston, TX 77004

Career Service Hours

Monday 9:00 am - 4:00 pm
Tuesday 9:00 am - 4:00 pm
Wednesday 9:00 am - 4:00 pm
Thursday 9:00 am - 4:00 pm
Friday 9:00 am - 4:00 pm

For virtual office hours, please visit Handshake.

Partner with Texas Southern University: Invest in Talent, Impact the Future

At Texas Southern University (TSU), we are cultivating the next generation of leaders, innovators, and changemakers. As one of the nation’s premier historically Black universities, TSU offers a rich pipeline of diverse, driven, and career-ready students across a wide range of disciplines.
We invite companies and organizations to partner with us in two powerful ways:

• Recruitment: Connect with top-tier talent through internships, career fairs, and on-campus engagement opportunities. Our students bring fresh perspectives, strong academic foundations, and a commitment to excellence.
• Philanthropic Support: Your investment in scholarships, academic programs, and student success initiatives helps us expand access to education and empower future leaders. Together, we can create lasting impact in our communities and industries.
Join us in shaping a brighter future—partner with TSU today.

For more information please contact Jeff Wallace or Bea Emanuel-Sims in the Office of Development at 713.313.6747.

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